> For the complete documentation index, see [llms.txt](https://docs.vena.finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.vena.finance/resources/brand-kit.md).

# Brand kit

Vena's public brand assets. Use this page for press kits, partner announcements, and co-marketing.

## Tagline

Capital priced on reputation | Strong reputation → Better terms

## Positioning blurb

Vena is the native money market of Fluent L2.

Capital is priced on reputation: strong reputation earns better terms. Users supply assets to earn interest and borrow against collateral, with borrow rates adjusted by Prints — Fluent's network-wide reputation primitive.

Parameters are curated by SharpByte.

## Logos

The kit ships three lockup families. Each is available in **Light** (for dark backgrounds) and **Dark** (for light backgrounds), in SVG + PNG. SVG is canonical; PNG is a fallback where SVG is unsupported.

### Full logo (wordmark + glyph)

Use for partnership announcement banners, headers, hero sections, and speaker slides where name recognition matters.

![Vena full logo — dark](https://2045251926-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlGhMLUzgZnHbEcM0Hi8R%2Fuploads%2Fgit-blob-d6fbd60b1dda8f252e883aeea143f01d0160633a%2Fvena-dark-logo.png?alt=media)

{% file src="/files/le7bocx5pPs9Zu11bQSS" %}

{% file src="/files/qxBnnhHdKO97nmNFOmXX" %}

{% file src="/files/U6KrdBRTtRRdoIcM0NEx" %}

{% file src="/files/yEaIywC6fXBIsSmJml2x" %}

### Logo (glyph only)

Use for secondary placements, footer lockups, and stacked partner strips where the full logo would be too wide.

![Vena logomark — dark](https://2045251926-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlGhMLUzgZnHbEcM0Hi8R%2Fuploads%2Fgit-blob-6c5168bec1a252acbd624ebe54869e4a7481d992%2Fvena-dark-logomark.png?alt=media)

{% file src="/files/HzmwPuxPxd7TvYceSKut" %}

{% file src="/files/aLpnsRu39383LCBDV2ZT" %}

{% file src="/files/LixUOdSljziBJ300Q2ZV" %}

{% file src="/files/X67nxD97fdz9GSlzsjCC" %}

### Icon (glyph with circular background fill)

Use for app icons, favicons, avatar art (X, Discord, Farcaster), token listing avatars, and any square-crop context where the wordmark can't render.

![Vena icon](https://2045251926-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlGhMLUzgZnHbEcM0Hi8R%2Fuploads%2Fgit-blob-12c9e77a36a99640e74a7050f2b2fcd6a132644c%2Fvena-icon.png?alt=media)

{% file src="/files/zl5lNcoKpoohu4Bh8F3f" %}

{% file src="/files/zEGmqMf6mUUR4kN0pb8X" %}

## Palette

| Name   | Hex       | Role                                      |
| ------ | --------- | ----------------------------------------- |
| Black  | `#000000` | Primary dark — canvas, body text on light |
| White  | `#FFFFFF` | Primary light — canvas, body text on dark |
| Violet | `#7B3FE4` | Accent — secondary highlight              |
| Indigo | `#4F39F6` | Accent / highlight — CTAs, active states  |

Default pairings:

* **Light UI:** Black on White, Indigo for interactive elements.
* **Dark UI:** White on Black, Indigo + Violet for accents.
* **Partnership banners:** Black background, White + Indigo foreground.

## Typography

| Use                | Family           | Weight  | Source                                     |
| ------------------ | ---------------- | ------- | ------------------------------------------ |
| Display / headline | **Aspekta**      | Regular | [aspektatype.com](https://aspektatype.com) |
| Body / secondary   | **Bai Jamjuree** | Medium  | Google Fonts                               |

Pair Aspekta for hero lines and titles; Bai Jamjuree for running text, labels, and captions.

## Usage rules

* **Clear space.** Leave at least the height of the glyph's x-height around every side of the mark. Don't crowd with UI chrome or partner logos.
* **Minimum size.** 24 px high for the full logo, 16 px high for the logomark, 12 px for the icon. Below these, use the next-smaller lockup.
* **Don't.** Recolour the logo outside Black / White / Indigo. Don't apply drop shadows, outer glows, gradients, or stroke outlines. Don't compress horizontally. Don't place on busy photography without a solid backing plate.
* **Backgrounds.** On anything that isn't Black or White, use a matching Vena lockup from the Light/Dark set — don't manually recolour.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.vena.finance/resources/brand-kit.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.